Firefly Bicycles Launch Box
Firefly Bicycles “Launch Box”. Foam core, acrylic, MDF and t-shirt. Boston, MA. March 2011
Firefly Bicycles went live to the world in March of 2011. For a couple of months prior to that, id29 was secretly working on creating their brand image. They designed their logo, style sheet and website. They conceived the idea of sending a “Launch Box” to a selected group of people to announce the new company. For the box they had a designed a t-shirt, business cards and a press release. This was then handed over to me to design and fabricate the box interior. I ended up adding a keychain and a head tube badge mounted on a display unit.